Archive for the ‘Advertising’ tag
Up there at the top of my site is an Amazon.com banner ad. It’s the type of ad that Amazon theoretically populates with products based on the Amazon browsing preferences of the person viewing the pageÂ â€”Â it’s supposed to show you products it thinks you’ll like given what you’ve looked at while browsing around Amazon previously. But those recommended-just-for-you products are mixed in with products it thinks will be appropriate for the site based on the content on the page.
I don’t know if it’s because of all of the Def Leppard talk in my post from Wednesday, or if I don’t realize just how much hair metal I’ve looked at on Amazon, but… yesterday I got an ad for The Best of Britny Fox up there.
The Best of Britny Fox??!? I had no idea there was such a thing! Nor, honestly, did I care. Nor, honestly, can I see why anyone would. I’d imagine that a great number of you reading these words have never even heard of a “Britny Fox” (yes, that spelling is correct), and I’ll tell you right now that you’re not suffering a damn bit by lacking that information in your head. I mean, sure, I liked a lot of terrible one-hit-wonder hair metal bands during my misguided teens-through-early-20s, but Britny Fox were too lame even for me… and I dug Trixter.
I had to know more, of course. Was this “album” really just a single? Was it, as Timmy B. theorized, just the a repeated loop of the chorus from “Girlschool,” the only song of theirs anyone might possibly remember? 
Well, now I know: a little research turns up the fact that the entire Best Of album, unsurprisingly, was culled from their first two major-label studio albums. A full half of each of those two wholly unremarkable records were thrown together to make a tasty Best Of Britny Fox casserole. That’s right, folks: two albums and then a “best of” for a band whose career makes the descriptor “best of” seem more than a wee bit ironic. I do believe that this album is what the music industry refers to as a “contractual obligation album.”
(Apropos of almost nothing: one helpful user on the Amazon page for the album tagged this album “buttrock.”)
Still, the inclusion of that particular album in the Amazon ad makes me question their algorithms for product selection. Yes, sure, fine, I had some Def Leppard references in Wednesday’s post (and OK, yes, one other recent post was all about my ill-advised youthful love affair with hair metal), so I can understand why Amazon thinks I have such love for this sort of material. But of all the related products their matching processes could have found, that was what it came up with? A six-year-old compilation album for a band who hasn’t sniffed a major record label in sixteen years? That strikes me as bizarre. (My best guess is that Amazon picked up on my Britney Spears posts from late last year and combined ‘em together into one big icky talentless melange.)
But the really terrible thing? Now that I’ve clicked through and looked at that product to do research for this post, and now that I’ve got the words “Britny Fox” splashed all over this page, I’m betting I’m going to wind up with more and more briefly/dubiously successful metal bands showing up in the ads. Hey, who knowsÂ â€”Â maybe I’ll get a Danger Danger ad soon! Or Bulletboys, maybe. Or Steelheart! Oh, or Vixen! Little Caesar? Bonfire? Salty Dog? Kix?
PS: Clearly I’m going to need a “hair metal” post tag now.
 Timmy B. gets props of some sort here â€”Â or perhaps mocking shame and derisionÂ â€”Â for remembering the name of the song… bless that boy, his ridiculous knowledge of stupid music trivia puts mine to shame.